WESTPORT, Conn., Oct. 20, 2010 – The Patient Channel, the largest U.S. hospital-based health and wellness TV channel, and dLife, the only multi-media network serving the diabetes community, have announced a strategic partnership that will significantly increase year-round diabetes education, wellness, and lifestyle programming for patients and caregivers in over 1,600 hospitals across the U.S. The partnership will help diabetes educators and patients by providing vital information at a critical time of need increase awareness and self-management, help decrease future hospital visits and encourage ongoing engagement at home.
As part of the agreement, 14 hours of dLifeTV’s diabetes lifestyle programming will be added to The Patient Channel’s existing diabetes line-up. The partnership will begin in the fourth quarter of 2010 and advertisers will be offered special tie-in opportunities to commemorate American Diabetes Month in November. The Patient Channel’s existing topics of diabetes prevention, treatments, and avoiding complications will be supplemented with dLifeTV episodes profiling real people overcoming the challenges of living with diabetes, as well as interviews with celebrities living with diabetes such as The View co-host, Sherri Shepherd, and CBS newsman, Bob Schieffer. There will also be special programming on topics as varied as religion and diabetes, diabetes in the workplace, and the latest diabetes gadgets.
Patients will be encouraged to watch dLifeTV (Sundays at 7 p.m. ET, 4 p.m. PT on CNBC), as well as join dLife’s award-winning website, dLife.com, which has over one million visitors each month.
“Diabetes diagnosis often happens in the hospital, and inpatient stays are often caused by diabetes and it’s complications. For many of them it can be a time of profound fear, confusion and isolation. Not to mention a supreme teachable moment to improve their diabetes IQ going forward. We are delighted by our new partnership with The Patient Channel, which allows us to put dLifeTV in front of people with diabetes at such a critical time of need,” says Howard Steinberg, CEO and founder of dLife.
“The Patient Channel hospital footprint reaches 35 percent of hospitalized Americans with or at risk for diabetes,” says Dave Ross, COO of The Patient Channel. “This programming will help hospitals and diabetes educators to educate and improve the compliance of patients and families at the very time they are motivated and seeking information to manage their condition and lifestyle.”
For a full list of the diabetes programming running on The Patient Channel, as well as other details about The Patient Channel’s educational offering and platform, visit www.thepatientchannel.com.
For additional resources on managing your or your patients’ diabetes lifestyle, please go to www.dLife.com.
About Interactivation Health Networks
The Patient Channel and the Newborn Channel are the most comprehensive in-hospital TV networks. Delivered directly to patient rooms and waiting areas, the Channels provide viewers with original, award-winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by healthcare professionals. The Newborn Channel broadcasts baby care and postpartum programming for new parents, reaching 60% of new moms. The Patient Channel features both condition-specific and preventative health programming to empower and inform patients. The channels are currently available in over 2,700 hospitals nationwide. For more information, visit www.thenewbornchannel.com and www.thepatientchannel.com
About dLife – For Your Diabetes Life
dLife is the only multimedia network serving the diabetes community. Its award-winning media outlets include dLife.com, the leading online destination for diabetes information, inspiration, and connection, featuring more than 9,000 recipes, 400 videos, and 80,000 pages of content; dLifeTV, the only lifestyle TV series for people with diabetes, airing every Sunday on CNBC (7 p.m. ET, 4 p.m. PT); and other consumer and professional programs to inform, inspire and connect people with diabetes and those who care for them every day.