THE PATIENT CHANNEL AND THE AMERICAN HEART ASSOCIATION PARTNER TO FIGHT CARDIOVASCULAR DISEASE IN HOSPITALS
New York, NY, December 21, 2010 –The American Heart Association (AHA), the nation’s oldest and largest voluntary health organization dedicated to fighting heart disease and stroke, and the Patient Channel, the largest hospital-based health and wellness TV channel in the United States, today announced a new year long campaign to help consumers understand the risks of cardiovascular disease, the nations number one killer.
The joint campaign will kick off in December with the simultaneous launching of a series of heart health related programming online and the distribution of four million educational pamphlets to hospitals, free of charge.
The programming will include two new educational videos, “Stroke: The Road to Recovery” and “Controlling High Blood Pressure” produced by the Patient Channel in association with the American Heart/ American Stroke Association. AHA physicians and President Ralph L. Sacco, M.D., were interviewed for the programs, which feature patients’ stories of survival and recovery and their doctor’s practical advice on preventing and treating these life-threatening conditions. The new videos will be added to The Patient Channel schedule, and will air in over 1600 U.S. hospitals starting in January 2011.
“Many people first become aware of their heart health while in the hospital,” said Dave Ross, CEO of the Patient Channel. “Our work with the American Heart/American Stroke Association enables us to reach those patients through multiple programs broadcast each week full of expert advice on how people can prevent future heart attacks and strokes and resume an active, healthy life.”
Those programs, along with eight other Patient Channel programs, were developed with the input and review of The American Heart/American Stroke Association’s Science and Medical Review Committee, ensuring that the programming is consistent with the American Heart/ American Stroke Association’s clinical guidelines.
“We are delighted that The Patient Channel supports The American Heart Association’s mission to promote cardiovascular health to families and communities,” said American Heart Association President Ralph L. Sacco, M.D. “Together, we can get people back to a better quality of life and so they can perform their activities of daily living.”
For a full list of the heart, stroke and cholesterol programming running on The Patient Channel, as well as other details about The Patient Channel’s educational offering and platform, visit www.thepatientchannel.com.
For more information and tools promoting cardiovascular health, visit The American Heart Association’s www.heart.org and www.HeartHub.org
About The Patient Channel
The Patient Channel, owned by Interactivation Health Networks, LLC, is the most comprehensive in-hospital TV network. Delivered directly to patient rooms and waiting areas in over 1600 hospitals, the Patient Channel provides viewers with original, award-winning health programs and advertisers with the unique ability to integrate brand messaging with content that is compelling and endorsed by healthcare professionals. The Patient Channel features more than 50 condition-specific and preventative health programs to empower and inform patients. For more information, visit www.thepatientchannel.com
About the American Heart Association
The American Heart Association is the nation’s oldest and largest voluntary health organization dedicated to fighting heart disease and stroke. Our mission is to build healthier lives by preventing, treating and defeating these diseases – America’s No. 1 and No. 3 killers. We fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit www.heart.org